Tourism Financial Report for Pakistan - 2018 to 2020
Tourism Financial Report for Pakistan - 2018 to 2020
Executive Summary:
Pakistan's tourism industry showed impressive growth in 2018 and 2019 but faced significant challenges in 2020 due to the COVID-19 pandemic. The total contribution of travel and tourism to the GDP increased from PKR 940.2 billion in 2018 to PKR 1,004.6 billion in 2019 and then declined to PKR 1,021.5 billion in 2020. This report provides an overview of the financial performance of the tourism industry in Pakistan from 2018 to 2020.
Key Performance Indicators:
The total contribution of travel and tourism to GDP: PKR 940.2 billion in 2018, PKR 1,004.6 billion in 2019, and PKR 1,021.5 billion in 2020
Total tourism investment: PKR 347.1 billion in 2018, PKR 370.1 billion in 2019, and PKR 402.2 billion in 2020
Total international tourist arrivals: 1.9 million in 2018, 1.9 million in 2019, and 0.5 million in 2020
Total domestic tourist trips: 38.3 million in 2018, 38.3 million in 2019, and 33.2 million in 2020
Total employment supported by the tourism industry: 3.6 million in 2018, 3.9 million in 2019, and 4.0 million in 2020
Tourism Revenue:
Total tourism revenue increased from PKR 494.2 billion in 2018 to PKR 562.2 billion in 2019, and then declined to PKR 552.9 billion in 2020
International tourism generated PKR 206.7 billion in revenue in 2019, but only PKR 97.8 billion in 2020
Domestic tourism generated PKR 287.5 billion in revenue in 2018, PKR 355.5 billion in 2019, and PKR 455.1 billion in 2020
Investment in Tourism:
In 2018, the total investment in the tourism industry was PKR 291.6 billion, and it increased to PKR 370.1 billion in 2019 and PKR 424.4 billion in 2020
The government invested PKR 149.8 billion in 2018, PKR 190.4 billion in 2019, and PKR 227.3 billion in 2020, while the private sector invested PKR 141.8 billion in 2018, PKR 179.7 billion in 2019, and PKR 197.1 billion in 2020
International Tourism:
The top five source markets for international tourist arrivals in Pakistan in 2018, 2019, and 2020 were the United Kingdom, the United States, China, Canada, and Saudi Arabia
Domestic Tourism:
The top domestic destinations in Pakistan in 2018, 2019, and 2020 were Lahore, Islamabad, Karachi, and Murree
Employment:
The tourism industry in Pakistan supported 3.6 million jobs in 2018, 3.9 million jobs in 2019, and 4.0 million jobs in 2020
This accounts for 7.5%, 7.6%, and 7.
